Digital Marketing

Branding isn’t as simple as creating a logo, catchphrase, and a name. It also goes beyond having an active social media campaign or an engaging blog. For it to convert, it needs to align with the company’s values and its target market. For this reason, a brand strategy agency usually creates a buyer’s persona. What Is […]

A social media campaign is the brand’s attempt to reach a certain audience through social media outlets. But how can you know if your campaign was successful? And what does success even mean in this case? Understanding these metrics is key to being able to track success, and it should be one of the first

A business’ lifeline is among its clients and customers. They rely on their sales and continued patronage of the business. However, gaining customers and clients is a challenging art to master. Many companies try doing it but ultimately fail. Their inevitable failure is usually caused by their ignorance towards one prime strategy: customer acquisition. Customer

Wondering how drones are being used in markets and industries other than aerial photography? You may be surprised to find out that real estate companies are actually using drones for various things. In fact, drones operated by real estate companies are doing more than aerial photography. Find out the different ways they help in real

The pandemic saw many businesses closing after people stayed home to avoid getting infected by the virus. The business closures resulted in job losses. While many were able to find new jobs, some people started businesses after finding opportunities during the health crisis. The situation has improved since then. But many new businesses are struggling

It’s no secret that good marketing strategies are essential to the success of any business. There are so many good marketing strategies out there that it can be difficult to know which ones will best suit your business. However, entrepreneurs must identify the best marketing strategy that works for their businesses. Most of the time,

Modern technology is continuously evolving, and so does digital marketing. In the past years, the number of digital tools has increased to help marketers and business owners to reach more audiences as possible. According to Hubspot, there are around 41 types of marketing categories brands can invest in, such as search engine, content, social media,

As more consumers turn to mobile solutions because of the pandemic, you have an opportunity at hand to start an online business. All you have to do now is make your business known to your target market. The easiest way to connect with them is through digital marketing. In today’s article, you’ll learn about the

Social media has more to offer than just socializing with people online or providing folks with something to kill time with as they browse through their newsfeed. It does more than connect people and showcase pretty pictures and viral videos. It also has the ability — the power — to boost a business’ success rate

A whopping 92% of small business owners believe that social media is essential to their businesses in terms of brand awareness, customer engagement, and community building. In short, it will grow one’s bottom line. But combine that with websites and e-commerce sites, and businesses will bloom and reach their potentials. Some may even far exceed