November 2021

Digital

Buyer’s Persona: How It Amplifies Your Branding Strategy

Branding isn’t as simple as creating a logo, catchphrase, and a name. It also goes beyond having an active social media campaign or an engaging blog. For it to convert, it needs to align with the company’s values and its target market. For this reason, a brand strategy agency usually creates a buyer’s persona. Table of […]

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technology

Perfect Match? Technology and Small Business

Technology can assist small company owners in making better use of their limited capital. Adopting technology improves efficiency and adaptability in certain circumstances, making it a logical development for operations that you might already have in hand within your organization. On the other hand, some will need to make significant adjustments to gain the advantages

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man working remotely

From Old School to New School: Transform Your Business With Technology

Businesses, big or small, must embrace change. In a world that is shifting to digital, adaptability is a trait that every business should have to survive. Technology is rapidly evolving, and so many of them are advanced business solutions that can help businesses grow. They can speed up everyday business processes or even open up new

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online marketing

Gaining Clients: The Best Forms of Customer Acquisition

A business’ lifeline is among its clients and customers. They rely on their sales and continued patronage of the business. However, gaining customers and clients is a challenging art to master. Many companies try doing it but ultimately fail. Their inevitable failure is usually caused by their ignorance towards one prime strategy: customer acquisition. Customer

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college student

The Role of Technology in Helping Neurodiverse College Students

Neurodiversity among college students is something that has become all the more apparent over the pandemic. Neurodiversity is a term to refer to the different cognitive processes, conditions, and functions that are present among different people. Included under the umbrella of neurodiverse individuals are those with autism spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD), and

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woman wearing VR tech

Experience 5 star immersive and exciting virtual reality in London

Whether you are planning a couple’s day out, a good adventure with your friends and family or you are trying to plan a corporate event to get your employees back into work with a spring in their step, an immersive virtual reality experience in London provides great opportunities for team building and simply having a

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store interior

High-tech In-store Experience: Brands That Do It Best

Aside from reasonable prices and high-quality products, retail stores should also offer a unique in-store experience. This means that when a customer walks into your shop, they should feel immersed in the environment. A unique in-store experience enhances your branding and increases sales as well as customer loyalty. Without an excellent in-store experience, your retail

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