Digital Marketing

In the past year, the COVID-19 pandemic has caused many changes to the way that we live. Not only has this affected how we socialize with each other, but many businesses have been switching to a more digital approach in marketing products and services. Not only is this known for reeling in more potential customers, […]

There are so many ways to use video marketing. There are also numerous types of videos to choose from as well. You no longer have to be restricted by the skill level of your staff. There are many companies that can offer their services to suit your needs and produce eye-catching outsourced 3D animation videos or

A business thrives in two ways: first, by reducing its regularly occurring expenses; and second, by acquiring a larger portion of the market. To minimize your spendings, you should examine the most expensive activities of your company and determine how to make it more cost-effective. If you want to establish your company, you should appeal

Some businesses aren’t large enough to go global. That’s why it isn’t prudent to spend a lot on advertising on a wide scale. The most effective approach is to limit your reach within a city or just a neighborhood. This strategy helps brick-and-mortar stores and service companies that have a limited market reach. Localized search

Digital marketing, unlike most advertising platforms, is not a one-off venture. You should invest in periodic upgrades and tactics to keep up with the changes in online marketing platforms. Even so, many people only focus on their conversion rates, shares, likes, and other elements but forget one essential element. This is ensuring that their brand

Starting a career in any industry has become challenging because of fierce competition and high standards set by companies. If you want to pursue a career, it’s best to find a job that offers a competitive salary and provides excellent room for growth. To do this, you need to stay ahead of the competition and

As people say, think before you click. This can pertain to the things you say and post online. You can end up hurting somebody’s feelings or you can add fuel to online feuds. Indiscriminate posting can also lead to sharing false information. Thanks to social media and text archiving services, all of this data left online

Franchising a business is not very different from starting your own. Although the operational requirements are different, there are still many similar aspects such as micro-managing employees, sales, and of course, marketing. Because franchising is a sales business, you have to know how to market it. Only then will you get investors to put their

In the world of search engine optimization (SEO), some details lose context, become outdated, or born out of ignorance. They become the industry’s myths — or bits of misinformation. Not only are these myths untrue, but they can also harm your website. They can prevent you from improving your online presence and hamper your best

According to statistics published in The Telegraph, the United Kingdom receives over 660,000 new business registrations every year. Start-up companies are investing their money in brand building. Not many, however, survive in the business world. As a matter of fact, 60 per cent of new companies fail within three years. On top of that, some